HOW TO MAKE YOUR BUSINESS AVAILABLE AT ALL TIMES

How to Make Your Business Available at All Times

How to Make Your Business Available at All Times

Blog Article

In today's digital-first economy, the way businesses operate has completely transformed. Customers no longer shop only during business hours — they browse, engage, and purchase at all times of the day and night. The companies that have adapted to this behavior are reaping massive rewards.

This case study highlights the journey of a Delhi-based e-commerce brand that saw a 300% increase in revenue after implementing strategies to make their business available 24/7. If you're wondering how to make your business available at all times, this real-world example can guide you to do the same — step by step.

For expert assistance in transforming your business into a 24/7 revenue-generating machine, call +91 9818629898 today.

The Business: A Growing Online Fashion Store in Delhi

The brand in focus is a mid-size online fashion retailer, primarily selling ethnic wear and accessories. Despite having a well-designed website and good products, they struggled with limited orders and low customer engagement.

The Problem:

Their website was only partially active during working hours, and most customer queries were left unanswered after 7 PM. Site performance was sluggish at times, and there was no clear system in place for late-night shoppers.

They realized they were missing out on a large chunk of sales because:

  • Their customer service was offline after hours

  • The checkout process had delays or downtime

  • They had no automation tools to serve users instantly

The Goal: Becoming a 24/7 Sales & Support Brand

The business owner set a clear objective — make the business available at all times, without having to hire night-shift staff or compromise on quality.

That’s where the team at Marketing Via Digital stepped in.

Implementation Strategy: Making the Business Available at All Times

Let’s break down the six core strategies used to make the business available round-the-clock and boost performance:

1. Integrated Live Chat + AI Chatbot

The brand integrated a smart AI chatbot on the website and WhatsApp to handle customer queries instantly, even after working hours. This move alone reduced cart abandonment and built trust among new users.

✅ Result: 40% increase in query resolution within 5 minutes — day or night.

2. Website Uptime + Speed Optimization

Using better hosting and CDN integration, the brand's website speed improved dramatically. The site was now always live, loading under 2 seconds across mobile and desktop.

✅ Result: Bounce rate dropped by 25% and session duration increased.

3. Automated Email Replies + Follow-Ups

The team set up email automation to respond instantly to abandoned carts, support tickets, and order confirmations. This made communication consistent even at midnight.

✅ Result: Recovery of 15% more abandoned carts monthly.

4. 24/7 Online Booking & Payment Systems

A seamless checkout system with integrated online payment and order tracking made it easier for customers to place orders at any hour. The checkout process was simplified using Razorpay and Google Pay integrations.

✅ Result: 55% increase in successful checkouts during late-night hours (10 PM to 4 AM).

5. Social Media Scheduling Tools

The brand started using tools like Buffer to schedule social media posts across platforms during peak and off-peak hours. This ensured visibility at all times, especially during late scrolling hours.

✅ Result: Instagram engagement went up by 200% in 30 days.

6. Mobile Optimization + App Integration

With most users accessing the store from smartphones, the team revamped the mobile site and launched a progressive web app (PWA). This allowed users to shop like a native app user — 24/7.

✅ Result: 60% of orders started coming from mobile users after the app rollout.

The Results: Revenue Boosted by 300% in 90 Days

Within three months, the brand saw a 300% increase in total revenue. Here’s a breakdown of the measurable improvements:

Metric Before After
Monthly Revenue ₹2.8 Lakhs ₹11.2 Lakhs
Average Daily Orders 25 90+
Response Time 8–10 hours Instant (Chatbot)
Night-time Conversions 5% 38%
Abandoned Cart Recovery 3% 18%

The success stemmed from one simple but powerful change: they focused on how to make your business available at all times — and executed it with precision.

Why 24/7 Availability Works So Well

  1. Customer Behavior Has Changed
    People shop late at night, during weekends, and on holidays. If you’re not available then, you’re losing money.

  2. Trust & Instant Response Wins Sales
    Quick replies via chatbots or email increase user trust. Customers are more likely to convert when they feel heard — instantly.

  3. SEO Loves 24/7 Active Sites
    Google favors fast, live websites with lower bounce rates, helping you rank better over time.

Ready to Go 24/7? Here's How You Can Start

If this case study inspired you, here’s how to start today:

  • Audit your website for uptime and speed

  • Add an AI chatbot and email automation

  • Set up social media scheduling

  • Use cloud-based tools for payment and support

  • Contact an expert to build the right setup

Need help? Reach out to our team at +91 9818629898 to get started on how to make your business available at all times and multiply your revenue.

Conclusion

Going 24/7 isn’t just for big brands anymore. Even small and medium businesses can see massive returns by being available when customers are active — not just when you are.

This case study proves that with the right tools and support, you can transform your business, boost customer satisfaction, and increase revenue by 3X or more.

Let your business work for you — even while you sleep.
???? Contact us at +91 9818629898 to start your 24/7 transformation today.

Report this page